As a rule, eminent brands have a long history. Coca-Cola, BMW and Levi's have been successful for decades. Today we are talking about young, but very promising brands, whose history began in 2012, and the conquest of the market took place already in the year past.
Forbes experts have compiled the rating of the most successful new brands in 2013 .Evaluated and creative approach to the promotion of the brand, and its recognition and consumers, and annual revenue.
10. Cook House
10Cook House
This retail chain was created by billionaire Alexander Mamut and former owner of re: Store Evgeny Butman. Each of the Cook House stores features stylish design and thoughtful navigation. The success of the brand is evidenced by the fact that 14 stores in Russia and one in Germany were opened during the year.
9. Neft
The history of the appearance of vodka under the Neft brand began in 2012.According to the official version, the idea belongs to former oil engineers from Russia. The brand belongs to the company NEFT Brand Management. In addition to Russia, Neft vodka is sold in the US, and its supplies to China are also planned.
8. Queensley
The first of Riston Tea Group's brands Riston tea is already widely known to consumers. However, in 2012, this company from Sri Lanka launched the brand Queensley, which quickly conquered markets in Russia, Ukraine, Poland and China.
7. YotaPhone
The owner of the brand - the company Yota Devices in the past was part of the Yota Group. In December 2012, YotaPhone, the first Russian-designed 4G smartphone with two displays, was introduced to the court of the domestic public. YotaPhone sales started on December 4, 2013.
6. De Nastia
A young but very promising brand of bed linen has won consumers' love for quality and non-trivial design. By the way, the names of the bedroom sets are also quite creative: "for a sweet couple", "for a friendly family", "for my mother's bunny."
5. Dr.
The creators of the meat brand "Doctor" chose the name, based on the popularity of the "doctoral" sausage, as well as the enthusiasm for healthy and healthy food. The composition of sausages, sausages and wieners "Doctor" really pleases: lean meat, sea salt, olive oil and other components unusual for the Russian market.
4. Summer Bank
For most customers, the bank is associated with a strict, solid and concise interior, "dry" and formal approaches. However, the concept of Leto Bank was developed with an eye for cafes, restaurants and clubs. As a result, a bank appeared breaking our stereotypes with a non-trivial appearance and approach to servicing.
3. Russian bread
A distinctive feature of bakery products from the brand "Russian bread" is "talking" packaging. On loaves and loaves are phrases like in comics: "Eat us", "We are very useful", "Bon appetit!".
2. Khamovniki
There were no such beer bottles on the Russian market yet!"Ancient" design and a solid label attract attention. Appearing in September 2012, the brand has already significantly pressed in the Moscow supermarkets brands such as Stella Artois, Staropramen and Efes
1. YUTV Holding
TV channel Yu focused exclusively on the female audience at the tender age of 14 to 25 years. The channel is rapidly gaining popularity, for half a year the audience grew by 40%.The ether grid "Yu" is filled with serials, shows and TV programs, interesting to young girls.
