- What is the reason for the popularity of furniture production?
- Analysis of the upholstered furniture market
- Trends in the modern upholstered furniture market
- What should I look for when buying furniture?
- Examples of Russian manufacturing companies
Upholstered furniture occupies about 15% of the total furniture market, and its production is very attractive for small and medium-sized businesses. Manufacturers of upholstered furniture try to use all the latest technologies and modern materials to satisfy any whims and fantasies of buyers, creating sets or individual sofas, armchairs, couches, pouffes and so on. Some manufacturers of upholstered furniture work for their branded salons, and some - conclude contracts and sell their exclusive products to a variety of retail chains.
to the contents ↑What is the reason for the popularity of furniture production?
Production of soft furnishings is one of the profitable spheres of business, of course, if further sale is envisaged. Consider what the attractiveness of this niche is for small and medium-sized businesses.
Advantages of private production of upholstered furniture:
- The production of such soft interior items is increasingly becoming a custom-made production. It is difficult to compete with representatives of small and medium-sized businesses with large enterprises that produce case furniture and solid wood products, and it is quite feasible to produce small lots( sofas, armchairs)( in terms of business profitability, not volume).
- Since most of the soft furnishings are done manually, soft furniture manufacturers do not need to purchase expensive equipment.
- Business with small volumes is more flexible for any fashion trends and changes in consumers' taste. If the factory needs about 3 months to re-equip and reconfigure the new model, then the small business is able to reorient within a few days. In addition, using exotic colors, various wood materials and upholstery, an experienced manufacturer of upholstered furniture can build its exclusive profitable business with the prospect of further expansion.
Analysis of the upholstered furniture market
None of the standards or technical specifications of the term "soft furniture".There is furniture intended for sitting and lying. It includes:
- Sofa.
- Chair
- Armchair.
- Couch.
- Ottoman.
- Corner sofas.
- Chaise lounge.
- Sofa.
- Banquet.
The above interior items can be either hard or soft seats, such as a sofa or chair. And all this falls into the category of "furniture for lying and sitting."But to the unrecognized, but all known variety - "soft furniture", include items with soft elements, for example, with cushions, various fillers, springs, etc.
Important! According to consumer demand, secured buyers purchase new chairs and sofas at least once every 3-4 years, but 60% of the entire domestic soft market falls on the products of the average price range, and only 13% on premium items. This is due to the fact that buyers of the most expensive furniture prefer only branded imported products.
back to content ↑Trends in the modern upholstered furniture market
Consider the main trends of today's furniture market to understand why soft furniture manufacturers of small companies have a fairly solid and stable profit.
Trend No. 1
Most private entrepreneurs work on individual orders, and production "on stream" gradually loses its market sector. The buyer is not interested in the product that can be found in every second and third specialized store.
To date, originality, exclusivity of design plays a leading role, which even sometimes surpasses some operational technical properties of interior items. For example: an exclusive original, white soft furnishings or a sofa with an original silk upholstery.
Trend No. 2
For successful work of the production of a soft piece of furniture, very large circulating assets are needed at a relatively low cost of the production equipment itself. Circulating assets are necessary for purchasing, as well as storing a large assortment of fabric, upholstery material, necessary for the fast execution of individual orders. All this is because withdrawing money quickly is not always possible, because the funds are mainly invested in finished products for the period of "no season".
Trend №3
Sales through the store show that about a thousand pieces put up for sale are selling about 200-250.The sale of goods is mainly made in the region in which the production shop is located, since the delivery to remote regions is expensive, and most of the furniture made from upholstered furniture( mainly sofas) can not be transported dismantled.
Trend №4
Domestic consumers traditionally prefer interior objects with transforming mechanisms. The most popular models among sofas are the eurobook and the dolphin. In the west, the trend is absolutely the opposite - there are popular sofa sofas for the living room, which are not laid out.
Important! Adjusted for all these trends of fashion and the daily changing tastes of consumers are more than capable of soft furniture manufacturers of small companies. In this case, the manufacture is carried out under the order, so - finished structures and materials will not stagnate and lose its relevance.
to the contents ↑What should I look for when buying furniture?
Buy a sofa, armchair or other soft interior items can be in the usual salon, or in the online store. In any case, before you buy, weigh all the pros and cons, compare prices from different manufacturers and set priorities for yourself: what is most important for you.
It can be:
- Price.
- Model, appearance.
- The quality of the furnishing itself, as well as its details.
- Compactness.
- Possibility of its transformation.
- Comfortability.
- Harmony with the interior of the house.
- Manufacturer of upholstered furniture.
The main thing - do not buy interior items in spontaneous points of sale. Clandestine soft furniture manufacturers often use the cheapest, substandard upholstery fabric that can cause an allergic reaction or use substandard fillers that sag and deform within a month after purchase.
Important! If for you the comfort of the situation is the main priority, then look for companies that produce soft interior items and have in their staff professional orthopedists.
It is worth mentioning one more category of manufacturing - custom-made furniture. It is possible through the salon or the firm-manufacturer to call home a gaveler and designer who will develop a project suitable for you.
There are several advantages to buying an order:
- Exclusivity of design. The production environment is completely focused on your imagination.
- Sofas and armchairs will fit perfectly into your interior.
- The cost of the furniture is calculated individually.
Examples of Russian manufacturing companies
The following companies are among the soft furniture manufacturers:
- MDM-Victoria. He is engaged in the production of soft, as well as cabinet furniture to order.
- LLC "Kachim".Produces a soft environment of premium and elite class of leather and fabric. Executes orders for individual sizes. All items are made by Italian technology, from materials manufactured in the same country.
- LLC "Mirella".Produces soft interior items in its own factory.
- Furniture factory "Cozy house".For more than 5 years has been producing high quality upholstered furniture at low prices.
- Furniture factory "Kreiser".Produces an inexpensive, but high-quality environment of medium and economy class.
- Atelier of furniture "Austinets".He is engaged in the production, as well as the sale of sets of solid wood. It makes the furnishing to order both for the house, and for the dacha, office.
- OOO "MebelDiva".It offers services for manufacturing, as well as delivery of upholstered furniture. It produces sofas-eurobooks, accordions, dolphins, as well as sofas on metal frames, including round sofa beds.
- "Crazy Furniture" offers a designer, but affordable environment. For example, chairs in the form of women's shoes( a la Labutin) or sofa-lips.
- "Kreslo-cotton".Atelier frameless, made from 100% cotton. Creates comfortable alternative furniture in the form of seat-bags. All products are made according to their own designed drawings.
We hope that you have received the necessary information not only about the manufacturers, but also picked the right company for yourself. Hence - in your home will always reign comfort and coziness.