Top 8 major misconceptions of consumers

AIF experts analyzed the criteria by which many Russians make purchases and found them to be false. The top 8 consumer misconceptions of , under the influence of which buyers will waste time and money and will not get either pleasure or benefit.


  • 8. Prepare sleighs in summer
  • 7. Cheap markets and expensive shops
  • 6. Health in
  • package 5. Sweet poison
  • 4. Natural and artificial salt
  • 3. Acid apples are more useful than
  • 2. Product quality is directly proportional to the price of
  • 1. Cat expert

8. Prepare sleighs in summer

Advisors of vacation planning in advance of time overlook the important point - that even in the hottest time, hotels can have vacant seats. If this happens, both the hotel administration and transport companies decide to reduce the price of accommodation and flight - a great chance to get a profitable offer just a couple of days before the weekend. Unfortunately, this rule does not apply to holidays, when the influx of tourists is always stable. But in the usual time, you will save. By the way, love for round dates can be more expensive - experts noticed that most residents of the Russian Federation prefer to set the date of departure on the first or third day of the month. Therefore, the prices for tickets these days are often overpriced.

7. Cheap markets and expensive shops

Now a place with the most inexpensive goods - a hypermarket during the promotion. In addition, the hypermarket has many advantages - for example, unlike the market, the buyer can personally control the quality of the product, weigh it on an electronic scales and find out the exact price that will not be rounded into a profitable side for the seller.

6. Health in the package

Not everything in the commercials is true. This applies to fruit juices, which are advertised in abundance on TV.There are few useful substances in them, for example, such an important element as fiber is completely absent. It's better to eat an apple.

5. Sweet poison

Another myth circulating among Russian buyers is that you can not get fat from brown sugar, and in general it is more useful than white. Alas, to the chagrin of sweet tooth, sugar is sugar, no matter what color it is. Brown sugar differs from the usual white only by the presence of cane molasses, the content of useful trace elements in which is so insignificant that they should not be taken into account. And the caloric content is the same. But most of the chocolate sweets are among the most forged foods.

4. Natural and Artificial Salt

It is said that all bad substances are used in the manufacture of salt, so you have to buy a sea salt - it is more natural. However, it is not;in the sea( as well as the usual) can add E535 / 536, so that there are no lumps. It is better to avoid such salt.

3. Sour apples are more useful

Say, they have more iron. However, the amount of this useful microelement in apples is very small - no more than 2.2 mg per 100 grams, and it is completely independent of the taste of the product. If you want to insure yourself against anemia, it is better to eat a liver - in it the iron content is ten times more than in apples.

2. Product quality is directly proportional to the price

The price of the product is composed of many components, most of which have no relation to the taste or food quality of the product - for example, advertising, packaging, transportation, raw material costs and much more. It often happens that products of local production are more delicious and nutritious than imported in bright wrappers.

1. Feline expert

And the first place in the ranking of consumer misconceptions took. .. an ordinary domestic cat. According to many Russians, it is this fluffy animal - the main expert in the matter of sausage quality. Say, if a cat eats sausage willingly, then the product is exactly quality. However, it is not recommended to trust pets in this matter. Firstly, the taste preferences of man and cats do not coincide at all, and secondly, a hungry animal can eat anything, if only a little smell of meat. Even a cellophane bag.