The design of the flower shop: 50 photo ideas for interior decoration

Conventional grocery shopping or household decorate additional decor that stands out against the background of the products sold, thus setting the style throughout the interior. And what about the owners of flower shops or salons where the goods is the main decoration of the room? In this situation it is necessary to resort to a professional design project, where the style of the store will play a major role. From it will have a start when choosing a range of colors, finishes and other ornaments, which for the most part parallel will perform also some useful functions. The design of the flower shop, you can come up with and implement their own. Typically, these shops have a small area where it is easier to implement the project. To learn how to properly furnish and decorate a little oasis in the vast desert of the city, and we will talk further.

Need to develop a design project

The need for a design project arises at the stage of developing a business plan. The total budget will include the cost of materials, equipment, decorative items. Without the project, which hosts the exact measurements of the room, it is impossible to say how much, for example, require wood or plastic trim accent wall. It is difficult to define "vtisnetsya" Do all the necessary equipment and filling in the shop, if not thought through the zoning of the space and its layout. In the end, you can not pick up the decor, with no idea of ​​the design direction that will be implemented in the interior. You can certainly create a motley medley, but do not understand the rules of design in the style of fusion or eclecticism, it is difficult to get a really nice result. But the interior design and showcases - this is the main "bait" for buyers, part of the advertising campaign, which, in turn, is an important part of marketing strategy. Without it is impossible to form a base of regular customers, who will bring a regular income and to maintain the average check. After all, if uncomfortable in the store, unless someone wants him to come back when the city a dime a dozen similar "typical" shops. Therefore, the design project is not just necessary, it is necessary to create a successful business in the field of trade.

Particulars of the store

When making a flower shop take into account a number of nuances that are directly related to the specifics of the goods:

• Special lighting. Since the plants are very sensitive to light, it should be distributed properly. For those flowers that love the sun, equip a window seat or cancel his artificial lights. Tropical exoticism that prefers shade, set in nooks.
• Zoning and planning. Plants need to be grouped and arranged in the individual zones. Live potted plants in one place and cut components for future bouquets - in the other. With strict systematics buyers will be easier to understand the abundance of goods.
• Finish. If finances allow, the best floral interior sheathing natural materials. Firstly, such a solution will be combined with the filling of the store. Secondly, natural finish always looks expensive and stylish.
• Palette. Difficult to find the correct range, and if the store so it looks like a mixture of color patches.
• Showcase. Flower shops in any town lot. To lure shoppers into its own, it needs to stand out among the rest with the help of original window dressing and advertising outside.
• Any experienced florist will tell you that without special equipment, which will provide the desired level of humidity and temperature conditions, any flower shop can not do. In winter, the flowers have to warm, and in the hot summer to hide in special refrigerators (we are talking about the cut).

You should also decide on the "scale" and store the intended target audience, which will be oriented trade. This is useful when choosing a design style. Given the specialization of isolated three types of points of sale: a small shop, shop medium-sized (Hall), salon or boutique.

stylistic directions

When choosing the style of the shop imposes restrictions only its specificity. You should always focus on the customer. Among the most popular destinations note the following styles:

• For a conservative public use strict Deco or Art Nouveau. The color palette used brown and warm colors (sparkling nut, gold, beige), white, black. To finish choosing wood and ceramic tiles. The whole interior looks solid, elegant and expensive.
• Modern shops decorated with hi-tech and eco-style. In the first case, the finish is applied plastic, glass and metal, and the color palette preference is given to "trio" of gray, white and black. Against this backdrop, the flowers will be advantageous to stand out. For eco style using only natural materials and the same decor. Originally will look "bouquets" of branches, these dead trees, cones, fir needle, fitosteny moss stone or rock gardens.
• If the florist is designed for VIP-buyers, it shaped in the luxury classic lines or chic loft. In the first case, an Empire style, Baroque, Rococo, which prevails in the decoration tree, and in the decoration - floral ornaments. For the loft room is decorated with brick or stone walls, open communication, creative lighting. The color scheme is kept in brown and black tones.
• Eclecticism is suitable for shops, who daily take a large flow of heterogeneous customers. Focus is a mixture of styles, where unusual combinations sometimes occur and the original composition.
• Provence. Most cute and sleek lines of the rural areas. The style is simple in design: the interior can be filled with a warm, cozy "grandma" decor. In addition, the room is decorated with fluttering butterflies and bees. Instead of boring plastic pots used handmade vases. Unusually will look for flowers delivery in the form of tiny bicycle, painted white.
• Shabby chic. For style is characterized by soft, light design. Remotely it resembles a mixture of Provence and the classics. In the color palette, preference is given to white, pink, peach, and other pastel shades.
• Vintage. Brick walls are decorated with beautiful panoramas. Accent element in the interior will be the birdcage hanging from the ceiling. Decorated with old shop utensils (cups, pots, vases), and wicker baskets.

Of course, the interior can be designed in other stylistic solutions: Ethnicity, Scandinavian, colonial directions, Biedermeier, pop art, avant-garde, minimalist.

Lighting system

When selecting lighting fixtures primarily pay attention to the spectral composition of light bulbs. Preference is given to blue, red or orange range that is ideal for plants. Remember that in the winter when the sun is not enough, it will have to compensate for artificial lighting, so it must reach to the farthest corners of the shop, so that none of its inhabitant green felt deprived. As an option acquire special fitolampy that are specially designed for heating delicate plants. Also instruments must have a minimum infrared radiation, that is, not "heated" air. With decorative illumination necessarily emphasize the most successful, accent bouquets and compositions. This decision was not necessary for the plants and for the shop interior. Showcase further equipped with LED-backlit.

In large greenhouses using sodium paws. They give a lot of red spectral glow, but have poor color reproduction. Devices perfectly stimulate flowering plant and root development, help to adapt to the new conditions. Balance the spectral composition by using mercury bulbs.

Color spectrum

Flowers themselves have a strong energy, but due to the bright colors make the necessary variety to the palette. To fill the store began to play even brighter, you should choose neutral colors for the background. To do this, fit black, gray, white, brown, dark purple, deep blue and pastel shades. To add a little shop charm, using silver and gold. The first option is suitable for minimalism, hi-tech and modern style. Gold will look appropriate in a classical direction, Rococo, Baroque and Empire. Bronze and brass harmony with retro steampunk or vintage style.

The choice of finishing materials

The finishing materials, preference is given to natural variations. It was intended by nature: flowers look best in the landscape and in the room emphasizes their beauty stone and wood. For the flooring is preferable to choose a durable material. This can be ceramic tile, stone or brick. Last suitable for ethnic registration in the Spanish or Italian style. If the store you need to budget and save, then choose the linoleum with natural pattern. The ceiling plaster, paint, coated gypsum board. In embodiments using more expensive blade tensioner. The walls are solid wood, an imitation in the form of tiles or panels, stone or masonry, PVC. The choice of material depends on the style. It is best to take root in a flower shop, natural stone and brick, which at the same time can be a problem if the harsh winter and heating in the room leaves much to be desired.

The necessary equipment and its location

A standard set of furniture consists of a flower shop racks, shelves, cabinets and counter. However, the expectation of bouquets for customers, too, can brighten up, equipping the room a small corner sofa and coffee table. Such a solution is not suitable for a tiny shop, but it is easily translated into showrooms with an average area. As for special equipment, then this set consists of the following units:

• Refrigeration unit. There are two- and single-chamber devices. If your budget is limited, choose a better first, although the latter capacious (up to 500-600 roses).
• Air conditioning. Vital to the flower shop, because with its help you can create a comfortable temperature for the plants.
• Platten. Special unit which generates a "wall" of air flow. Located at the front door. The apparatus prevents air from penetrating from outside into the room and vice versa, keeping store independence from environmental conditions in the environment.

As for the racks, they are selected on the basis of tonnage. In this regard, the best solution considered "hills" and "pyramid". The first set in the walls, and the latter are designed for a central location.

We pay special attention to the window and facade

Showcase - this is the main promotional tool shop. You do not need to completely make her pots and vases with flowers and all sorts of compositions. You should only choose the best and rarest of the range and to present these products as a tempting offer. Original decision to "light" style (Shabby chic, provence, rural, ethnic) will arrangement of pictorial composition hovering watering cans and decorated pots in which placed flowers. Complement the design of utensils, wooden boxes, wicker baskets, wrought iron chests. More simple recommends creating unobtrusive perspective using mirrors, which decorate the walls. They will increase the range and fascinate customers. Be sure to add color related products, if any. For example, when florists in parallel engaged in packing gifts, sample the best of gifts-boxes exhibit on display. And, of course, sign. store name, the font, which is written, must comply with the overall stylistic concept.

If climatic conditions allow, the storefront decorated with fresh flowers, the branches of which extend to the outside through the glass window at the top. Some shop owners go further and create from the "clothing" of colors for dummies that were exhibited at the threshold.

conclusion

Flower shop creates the mood of your customers. Previously, researchers have mistakenly believed that bouquets in humans are associated exclusively with the holidays, and hence the positive emotions. But it turned out that the very type of plant has beneficial effects on mood, causing involuntary and sincere smile. Therefore, try bouquets placed on the most prominent places in restaurants, cafes and goodies. Flower shop in some extent trades pleasant emotions, as if engaged in domestic magic, so its design should highlight the beauty of the content in order to strengthen positive effect. A happy and satisfied customers will automatically go to the list of regular customers.