Top-20 favorite brands of Russians in 2012

The company Online Market Intelligence together with the publication "Expert" annually conducts research on the topic "Favorite brands of Russians."In the process of work, experts analyze the survey data of respondents aged 18 to 55 years.

The results of the latest study became the basis for compiling Top-20 favorite brands of Russians in 2012 .For a year from among the most loved disappeared such brands as Gillette, Nivea, Canon and Christian Dior.

20. MERCEDES

The brand of the German automotive is among the top 20 favorite almost every year. In Russia, the company Daimler-Motoren-Gesellschaft, which gave birth to Mercedes, was introduced since 1890.

19. REEBOK

In Russia Reebok has been officially launched since 1993.Today the company is the general sponsor of the Russian Olympic Committee. Not everyone knows, but the brand belongs to the company Adidas AG.

18. NESTLE

This brand accounts for about 1.5% of the global food and beverage market. In Russia, the NESTLE office appeared in 1995.

17. ACER

The turnover of the company is about $ 480 million per year. According to statistics, Acer is the third most popular computer manufacturer among Russians.

16. BMW

The German brand is invariably in the lead when it comes to favorite cars among Russians. According to the Russian division of the company, sales of BMW in Russia in 2012 grew by as much as 33%.

15. HP

The famous electronics manufacturer has more than 70 years. In comparison with last year's Top-20 brand improved its performance by 2 positions.

14. TOYOTA

The most famous car manufacturer in the world is represented in Russia since 2002.It is noteworthy that in 1933 Toyota Automatic Loom Works was engaged in the production of weaving looms.

13. ZARA

The Spanish brand Zara is represented in 86 countries of the world, where 1670 branded brand stores operate. There are 58 Zara stores in Russia.

12. ASUS

According to the polls, Asus is the brand most loved by Russians when it comes to computer technology. By the way, 2 Asus laptops spent 600 days in space on the MIR orbital station.

11. PANASONIC

The creator of the brand, Matsushita Electric in 1918 had a ridiculous start-up capital - only 100 yen. Today the brand value is about $ 5.8 billion.

10. COCA-COLA

One of the most expensive and famous brands in the world has more than a century of history. Every second in the world, almost 8,000 glasses of drinks produced under the brand COCA-COLA are drunk.

9. LG

LG in Russia is among the top three brands when choosing household appliances and ranks seventh among buyers of cell phones and smartphones.

8. PHILIPS

The Dutch concern was founded more than a hundred years ago. The current turnover of the company - the owner of the brand exceeds 20 billion euros per year.

7. BOSCH

The German brand, according to surveys, ranks second among the preferences of Russians choosing household appliances.

6. NIKE

The second most popular sports brand after Adidas has been officially introduced in Russia since 1993.By the way, experts estimate the brand value in $ 15 billion dollars.

5. APPLE

"Apple" brand is rapidly strengthening its position in Russia - for 2 years, it rose in the ranking of the most loved by 8 positions at once.

4. ADIDAS

Its popularity is largely due to active advertising with the participation of the stars of world sports. In the commercials for Adidas "lit" David Beckham, Marat Safin, Novak Djokovic and many others.

3. SONY

Sony has the strongest position in the categories of photo and video equipment, as well as consumer electronics. The cost of the Japanese brand today is about $ 9 billion.

2. NOKIA

Despite the shaky positions of the Finnish brand in recent years, Russians are still the most popular with mobile phones and smartphones from Nokia.

1. SAMSUNG

The most favorite brand among Russians in the year of its appearance had nothing to do with electronics - in 1938 the company Samsung Byeolpyo, which was engaged in the production of rice flour, was founded. Today, the brand is considered the main competitor to Apple in the field of mobile devices and one of the world's leading manufacturers of home appliances and electronics.