Creating their own business, each of us hopes that his company will be profitable and will allow his owner to live comfortably. For initial investments, many entrepreneurs make loans at the nearest bank Tinkoff or any other, use their own savings. Only as a result does not always work out the way you want. And the reasons for this can not be considered. Sometimes it just does not have the patience to perform complex and routine tasks. In any case, the tips below will help you fix the situation.
First of all, we will understand how effective your advertising is. Do you even use it? Analyze in what volumes it was, and what mechanisms you used.
Large companies can afford to launch videos on a central or regional television. If the company is small or IP, you can use the services of a local TV and radio company. This is in most cases available, and most importantly - the local population, your potential customers, will know about you. Use inexpensive methods, but not less effective. For example, create your own small website. You can order it or create it yourself by finishing a free Internet course. Start a page in social networks and post news there.
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Carry out promotions for new customers, enter a discount program for regular customers, offer prices slightly lower than your competitors. Make a list of services and products, which can reduce the price when the client fulfills some of your conditions. For example, with a purchase of 500 rubles, he can buy soap( chocolate, cut mustaches, etc.) by 30% cheaper.
Study the segment of your market and think about what additional services or related products you can still provide to your customer. Maybe you are often asked to do something, for example, are interested in taxi services to bring the goods to the house. Satisfy his needs, and he will become your eternal client. Do not forget that the services must be of impeccable quality. People do not like when they are sold something, they like to buy. Remember this.
Feel free to use non-standard ideas. This will put you ahead of the competition. Creative advertising, unusual contests, interesting promotions, advanced printed products and creative approach - all this can move your business from the spot. Of course, the financial side of the issue is not the last.