Design of women's clothing store

According to studies, the correct design of the women's clothing store can increase sales by 20%.Therefore, when arranging a boutique, this issue is one of the most important. What is worth paying attention to, what to do in the store in order to attract more customers? In this article you will find recommendations for the correct design of the store, which as a result will help increase your income.

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Design of a women's clothing store. Key features of

Attract customers not only a good assortment of goods, but also the design of a clothing store. The design of clothing stores should be carried out taking into account its focus. For example, the boutique of evening dresses should look solemn and majestic, and the store of business suits - restrained and strictly.

Of course, the best option would be to turn to a professional interior designer for help, but such services, as a rule, are not cheap. To save on this, the owner can choose the right direction of registration of his "brainchild", focusing on the recommendations and advice of specialists.

Important! The interior needs to be correlated with the average buyer. Do not make out the fresco and stucco boutique stock clothes. This will only repel the average buyer.

The competent design of the store should hide the shortcomings of the premises and emphasize its advantages:

• It is advisable to use transparent showcases and mirrors in large numbers in the design of a small clothing store, as they visually increase the room.
• Correctly placed brackets will make the hall too large and more comfortable and comfortable.
• The variety of clothing demonstration is also very important.

Important! The more options will be presented on the brackets, hangers, shelves and mannequins, the easier it will be for the buyer to choose something.

• A key role in the women's store is, as a rule, a shop window. It is she who has to cuff the gaze of the passing ladies, to interest them and encourage them to visit this boutique.

Important! In spacious and light commercial halls it is recommended to use open storefronts through which the store itself is visible. For small spaces, closed showcases will be optimal.

• Showcase is a kind of business card that demonstrates the best of the range.

Important! However, it is not necessary to place the most expensive clothing samples behind the glass, this approach will alienate the middle class of buyers. The optimal option would be to place on the display window several sets of the middle price category.

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Design of a women's clothing store. Important details in the interior

The choice of colors for the design of the store, its lighting, as well as additional factors such as music and display design are the most important moments in the process of creating a stylish interior of the women's clothing boutique. Creating the design of a premise for this purpose, it is very important to make the interior both beautiful and functional.

Choosing the color of

Choosing the color scheme for decorating your boutique, you should initially focus on the style direction:

• For the business apparel store, the ideal background will be cold gray shades.
• For a boutique of casual outfits, it will be advisable to use soft blue, brown and pink colors in the decoration of walls, floor, ceiling and furniture.

Important! The design of a small clothing store should not be designed in dark shades, even if the focus of the boutique is on it. In this case, it is better to choose lighter analogues. For example, instead of purple - purple, instead of emerald - a shade of spring greens.

• The color scheme of parts and walls should create an ideal background for the proposed product, and customize the buyers to the desired mode.
• It is necessary to observe the balance and not make the decoration of walls and details too bright, distracting attention from the goods.

Important! Bright design is suitable only for sportswear stores or youth boutiques.

Lighting

The task of lighting in the store - to draw attention to the proposed product:

• The traditional is the option of muted lighting in the common room and bright streams of light aimed at the goods.

Important! Often, clothing dummies and shelves are illuminated from below. Thus, the product stands out most vividly.

• The best sides of the product will be able to emphasize metal halide lamps, which give the most expressive and bright light.
• Soft illumination, which will give objects of clarity, will provide LED lighting.

Important! To attract the attention of passers-by to your store, you should make the lighting brighter than in neighboring boutiques. It is important to keep the balance and not to blind the staff or customers with too bright lamps.

Music

With this element of the overall design of the store it's worth to be extremely accurate. Music can become both a pleasant addition and a distraction from the product:

• In order for buyers to perceive the musical accompaniment easily and with a smile, it is necessary to choose the right repertoire:
  1. In expensive clothing stores, classical motifs are appropriate.
  2. In boutiques of everyday wear - popular tunes of lyric style.
  3. In sports departments - incendiary, dynamic and rhythmic melodies.
• Background music should create only positive impressions and emotions for customers.

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Fitting rooms and other areas for customers:

• The cabinets for fitting the clothes must be spacious and comfortable.

Important! Since dressing rooms are part of the interior of the store, they can be decorated completely according to the overall design concept of the boutique.

• It is necessary to provide a sufficiently large mirror, hooks for hangers, a shelf for personal items, a convenient ottoman.

Important! Often the mirrors that are in the fitting room are not enough, so it's worth placing a few more in full growth in the fitting zone.

• If the area of ​​the store allows, then you can place in it a customer corner in which the customer can simply sit and browse through the catalogs of new products.
• It will be timely to place a children's corner in the store where the children of the customers can take themselves to toys or coloring. Thus, mothers will be able to safely choose their attire without haste.

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Correct zoning of the store

Regardless of the design of the women's clothing store, designers recommend that they adhere to specific rules when deciding questions about the zoning of a room and the location of storefronts.

Important! Zoning in no small degree can affect the amount of goods sold.

Things to consider:

• The entrance to the boutique should be in the middle or on the right. This is the most convenient location for buyers, since most of them move clockwise at the instinctive level.
• The placement of racks and display cabinets should depend on the location of the "hot" and "cold" areas of the store.

Important! In the corners it is better to arrange booths for fitting, as these areas of the premises do not attract buyers. A new and exclusive product, to which it is necessary to attract attention, is better placed opposite the entrance or to the right of it.

• It is better to place the cassette at the exit from the store or to the left of the entrance. Thus, the client will not feel constant observation and discomfort during the selection.

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Useful recommendations for the design of the women's clothing store

To make your boutique stand out against the competition, it is important to implement a few more recommendations:

• Make sure your product is visible from afar. You can hang on the walls of quality large reproductions with models dressed in the clothing offered in the store.

Important! Regularly change reproductions, then your boutique will be more interesting and dynamic.

• The design of the women's clothing store should emphasize the unique trade offer. Thus, you will allocate yourself among the competitors. This can be price, quality service, unique collections, interesting and original services, promotions.
• Keep track of the convenience and safety of customers. Unacceptable slippery floors, so it's best to refrain from flooring with glossy ceramic granite, no matter how impressive it looks.

Important! If you want to still make a glossy floor in the store, then alternate glossy tiles with matt, for example, in staggered order, or arrange a slippery tile not in the entrance areas.

• Do not overload the space and walls of the premises with goods. The buyer should not feel cluttered.

Important! The more free space in the store, the more expensive and presentable it will seem. This approach will emphasize the exclusivity and high quality of the goods.

The design of a women's clothing store is especially important, because ladies prefer to surround themselves with beautiful. Unattractive and gray shop will not be popular, even if it presents the novelties of the season. But a stylishly designed boutique with a thoughtful interior will become a favorite shopping place for women of any age who have visited it. Therefore, do not trust your taste in this matter, it is better to listen to the advice of professionals.