Top 10 best commercials of 2012

Video advertising can be different: sometimes - annoying and boring, and sometimes - bright and memorable. And no matter how angry we are at the inopportunely begun advertising at the height of the film, many videos attract attention with their eccentricity and really creative approach of the creators. The American edition Adweek is a real expert in selecting those videos that will not leave anyone indifferent.

Today we publish Top-10 best commercials of 2012 by version of Adweek. It is noteworthy that almost half of the videos are the creations of two agencies: BBH and W + K.

10. Roller for Old Milwaukee beer featuring famous comedian actor Will Ferrell.

The main "chip" of the video is that it breaks off unexpectedly, and the actor does not have time to pronounce the name of the advertised beer.

9. Movie for DirecTV from the agency Gray with the participation of actor Charlie Sheen.

The meaning of the whole action boils down to the fact that the best in the world DirecTV has a clear advantage over simple cable TV, becauseallows you to record any movies and programs.

8. The clip for Carlton Draught from the agency Clemenger BBDO - a real action.

Advertising is a parody of the police pursuit, only the heroes do not go to the car, but rush along the road, holding in their hands a glass of beer.

7. The Ax movie "Fear no Susan Glenn" tells of hopeless love for a dream girl.

Susan Glenn - a generalized name, meaning a girl who is in love so much that you dare not come and speak. The hero of advertising is more serious - hardly a beloved appears in the frame, as the whole world literally collapses.

6. Roller for Procter &Gamble "Best work".

Demonstrates the most troublesome, hard and yet the best work on Earth - the work of the mother. The advertisement was awarded Emmy in 2012 in the honorary nomination "Outstanding Advertising".

5. The clip for Chrysler with the participation of Clint Eastwood begins with the words: "Break. Break in America. "

Despite the fact that the video was shown during the break of the 2012 final for the Super Bowl in American football, the slogan has a double meaning. The creators have in mind a stop that attacked the American economy. Eastwood encourages everyone to follow the example of Detroit or, as the Americans call it, Motor City. Despite the difficulties, everyone is working together, and "Motor City is back in the ranks."

4. Roller Red Bull Stratos

Demonstrates the famous jump of Austrian skydiver Felix Baumgartner, held in October 2012.Spectators can observe the overcoming of the sound barrier, exciting minutes of flight and a successful landing.

3. Roller for the airline Wideroe turned out very sincere.

The plot is simple: the grandfather shows the grandchild a trick with a flying airplane. But the charming boy, begging to show the plane again, looks cute and touching.

2. A video for Nike, shot in the framework of the 2012 campaign "Find Your Greatness".

Voiceover voice tells the viewer how important achievements of each of us are, greatness is worth not only professional athletes, but also ordinary people. The text accompanies a visual video sequence depicting a running 12-year-old boy suffering from excess weight.

1. The video for The Guardian from the agency BBH is a new version of the famous fairy tale about three piglets.

The action takes place in the modern world where the wolf suffers from asthma, three pigs are brought to trial, pickets of indignant citizens gather near the building, and the whole situation is actively being discussed on the Internet.