Having seen an advertisement on TV, many of us annoyingly switch the channel. Meanwhile, customers spend millions of dollars to attract the attention of the consumer. In the frame, expensive cars are crashed, houses are blown up, and show business stars are torn into shreds of couture dresses. Moreover, it is far from always possible to photograph everything as required.
Today we offer rating of the most expensive commercials .The aggregate budget of all submitted creations exceeded $ 85 million.
Content:
- 10. Coca-cola.
- 9. Adidas.
- 8. Shell.
- 7. Pepsi.
- 6. Guinness.
- 5. Honda Cog.
- 4. Carlton Draft.
- 3. Chrysler.
- 2. Nike.
- 1. Chanel.
10. Coca-cola.
Canadian television director Steve Chase shot a movie about a soda lasting exactly 60 seconds and costing $ 1.6 million. The shooting took place in the historical part of Prague.
9. Adidas.
The budget of the two-minute video was more than $ 2 million. David Beckham and Lionel Messi, singer Katy Perry, basketball player Derrick Rose, rapper B.o. B.and other stars of music and sports.
8. Shell.
Luxurious car Ferrari for 120 seconds sweeps at great speed in London, Rio de Janeiro and New York in search of desired Shell products. The cost of the video was $ 3.9 million.
7. Pepsi.
Pepsico Corporation is famous for its spectacular advertising with the participation of stars, besides, to overtake Coca-cola at a cost and scope is a matter of prestige. Cultivated soda was advertised by Mariah Carey, David Beckham and Sofia Vergara. A video featuring Britney Spears cost as much as $ 5 million.
6. Guinness.
In this beer advertisement there are at least 10 thousand books, 10 thousand dominoes, 74 mirrors, 400 tires, 50 refrigerators and 5 cars. The cost of the video was more than $ 4 million.
5. Honda Cog.
This video was awarded gold on the "Cannes Lions".The details of three cars dismantled for spare parts push each other on the principle of "falling dominoes".The film crew took 3 months to bring the chain reaction to perfection.
4. Carlton Draft.
The Australian beer brand does not save on advertising. In this expensive roller of the 15-meter beer glass jump jumping paratroopers. And then the glass smashes 2 jaguars and damages several houses. This advertising action cost $ 9 million.
3. Chrysler.
Car advertising with the participation of rapper Eminem closes the top three in the rating of the most expensive commercials. Video filmed in Detroit - in the homeland of Chrysler. The cost of the video is estimated at about $ 12-15 million.
2. Nike.
In the video "Write the future", a record number of sports celebrities - Wayne Rooney, Cristiano Ronaldo, Paolo Cannavaro, Frank Ribery. Naturally, the fees of the heroes of advertising accounted for most of the budget, which is estimated at $ 25 million. The video received the Grand Prix of the cult festival "Cannes Lions-2011".
1. Chanel.
Chanel aroma advertisement No.5 is listed in the Guinness Book of Records, however, back in 2004, was the most expensive commercial of the in history. Most of the budget, which amounted to as much as $ 42 million, went to the fee for the crew. The director was Baz Luhrmann, who shot the Moulin Rouge, and the heroine of the video was Nicole Kidman.
