Internet shops are becoming more popular with consumers every day. This is due to the relatively low price they offer, and the convenient way of delivery for the customer. Market research this year identified a group of the most popular products, which buyers prefer to purchase via the Internet.
The best-selling products on the Internet in 2015 were small appliances( 28%), cosmetics( 25%) and mobile gadgets( 10%).The rest of the products are ordered through the site much less often. The total number of other categories of goods purchased through the store's website amounted to 37%.Below is a rating of consumer products, which are most often purchased on the Internet.
10
Large home appliances
Large home appliances opens the top ten most sold Internet products in the last year. The preference of some consumers to order large-scale equipment online is justified by the relatively low price of the product than in large supermarkets. But at the moment, this service is used by few, since there is a risk of defects in the purchased item and some difficulties in returning the goods.
9
Booking tickets online
Booking tickets online is a very popular and demanded service for the year 2015.This helps significantly save time and use the service at any time of the day with the Internet and electronic wallet. It is enough to go to the company's website, fill out a special form, pay and the ticket is already yours. Currently, you can purchase an online ticket not only for your favorite event, but also book railway, auto and airline tickets.
8
Books
Books are among the top ten best-selling services for 2015.Despite the introduction of new technologies and the emergence of electronic devices for reading, paper versions of books are still the most sought-after product. Prices for literary publications on sites are much lower than in conventional bookstores. Online stores offer a bonus program and discounts for regular customers. In addition to the vastness of the Internet, you can find absolutely any publication that may not be available on the shelves of your local store. Also, the sites provide a detailed annotation of the publication with a view to acquaintance.
7
Clothing and footwear
Clothing and footwear , purchased through the Internet has long been not uncommon. Children's things are especially popular on the Internet. Sites for the sale of clothing provide the consumer with the most complete information about the product: color, size, material, performance characteristics. There is also an opportunity to view photos with models that demonstrate the goods. This allows you to visually assess how the purchase on a person will look. Prices for things are sometimes half that of local boutiques. But some consumers refuse this kind of purchases, as there is a possibility that the item may not be suitable because of the inappropriate size, or it will look very different than in the presented photos. Nevertheless, by the end of this year, clothing items are among the top ten most sold.
6
Licensed
software The licensed software is mainly in demand among organizations. Ordering a non-counterfeit version with the help of an Internet service, greatly facilitates the life of government agencies and commercial firms. The desired product is delivered directly to the office of the company. The service is also used by private users who choose the security of personal data storage. To do this, it is enough to make an online order and the product will be delivered to the specified address. As of 2015 - this is one of the most popular products, which consumers prefer to order through the site.
5
Online Gifts and Toys
Internet gifts and toys consumers are increasingly preferring to order online. How to please your soul mate and make it an unforgettable gift? Help comes sites that are ready to offer their services and find an individual approach to each client. Online gift shops can not only save time, but also facilitate the search for a suitable surprise. And every thing can be made personal, which makes it especially valuable and unique.
4
Notebooks and tablets
Notebooks and tablets rank fourth among the best-selling products via the Internet in 2015.Websites of the World Wide Web offer consumers a huge range and complete information about the technical product. The buyer purchases the goods without leaving the house together with the warranty obligations. There is no need to visit stores in search of the right laptop, which may not be available. On the site, the consumer immediately sees the available laptop models. In the absence of the desired product on one electronic platform, the device of interest is always found in another online store.
Also attracts consumers a relatively low price for electronic equipment ordered through the site.
3
Mobile devices
Mobile devices are among the top three most popular products purchased through the Internet. On the Internet, you can find the most exclusive and newest models that have not yet gone on sale in a regular city store. In addition, on the sites, as a rule, there is a detailed description of each model, which allows you not to contact the services of annoying consultants. The consumer himself chooses a product that suits him for technical and external characteristics. The purchase is delivered to the house with the relevant documents for the goods and warranty service. It is for these reasons that consumers are increasingly turning to online shopping.
2
Perfumes and cosmetics
Perfumes and cosmetics are the best-selling products this year. The number of Internet consumers of cosmetics is increasing every month. Some major online cosmetics stores that supply products of well-known brands offer not only a quality product, but also video lessons and consultations from experienced beauticians. The consumer not only receives the product at a more attractive price, but also has the opportunity to learn how to properly use the acquired cosmetics. As for perfumery, buyers prefer to order via the Internet only widely known and popular flavors.
1
Fine home appliances
Small appliances tops the rating of the best-selling Internet products to date. This category includes appliances for caring for clothes and the house( irons, steam cleaners, vacuum cleaners, etc.), kitchen appliances( multivars, meat grinders, blenders, etc.), body care appliances( hair dryers,massagers and others).
Due to the low price and convenient way of delivery, buyers prefer to order small products through the site.
