10 SEO optimization errors that are best avoided

When starting to optimize your site for search engines, it is necessary to remember about many factors that directly affect the optimization process, from keywords and image tags to the interaction with social networks.

Many of us make the following common SEO optimization errors. It's very easy to fix them.


  • 1. Lack of content of
  • 2. Absence of ALT tags that are part of HTML tags of
  • 3. Surplus of keywords of
  • 4. Excessive amount of interactive web animation of
  • 5. Waiting for immediate results of
  • 6. Insufficient attention to use of social networks
  • 7. Non-working links
  • 8. Lack of updating the site
  • 9. Ignoring the analysis of keywords
  • 10. Neglecting the tag Title

1. Lack of content

It is difficult to overestimate the value of informationcontent for your site. The task of information retrieval systems is to display the best suitable sites on request of people who want to find certain information. If your site contains high-quality and informative content, search engines will find your site one of the suitable sites. Be sure to check the compliance of the materials with the stated subject of the site, not to mention the absence of spelling and grammar errors. In addition to the text, there must be links, photos, videos and other information materials. Tips for writing marketing texts for the site, we have already told readers in our article.

2. Absence of ALT tags that are part of HTML tags

Alt tags that are also called alt text describe images on your site. Search engines can not read images, so adding a replacement text tag gives them a description of the image they are able to read. This, in turn, helps the search engine spiders to take into account the specified information about the picture on a par with the text. Let's consider an example. Suppose you have a picture of the sun at sunset in very bright colors. You can give it the following description of the alt tag: the orange-red sunset in the summer. But in the hope of achieving better results of site optimization, do not use words that do not describe the image. Harm from this will be more than good. It can be expressed in a downgrade of your site.

3. Surplus of keywords

Once upon a time, when search engines took into account mainly keywords, the popular approach was to shove them as much as possible. Now the excess of keywords can lead to punishment or even the danger of being banned. Concentrate on one or two keywords or phrases and distribute them unobtrusively throughout the text. Maintain a keyword density in the range of one to three percent. Thus, for every 100 words, use your keyword at a minimum - once, at most - three times. This approach will give you a high rate of optimization.

4. Excessive number of interactive web animation

Flash-technology( interactive web animation technology) is software used to create colorful, animated spectacular websites with a lot of graphic and lighting effects. They may look, at first glance, unmatched, but, unfortunately, they are inconvenient to use for the user, they are difficult to optimize. According to the above and a number of reasons, more and more developers of websites began to refuse from Flash-technologies. It is difficult for search systems to read Flash information. The use of such technologies can also lead to the fact that the effectiveness of your site will be greatly reduced. Manifestations of deterioration will be an increase in the failure rate and lowering the rating level. Of course, Flash-technologies are not completely useless, but they will have to deal with them.

5. Waiting for immediate results

Many people make the mistake of expecting that once they have created the site, it will immediately appear in the results of the issuance. The fact is that SEO-optimization is a long, constantly evolving process. Therefore do not lose heart if your site does not take off instantly on the top lines in the issue. It will take several months or even more so that it is finally indexed and appeared in search engines. So just keep working on optimization and eventually the enclosed work will be justified.

6. Insufficient attention to the use of social networks

Social networks and SEO-optimization are tightly connected, and their cooperation is mutually beneficial. Social networks provide reliable backlinks to your site. They can make your name widely known. They can increase the traffic to your site, which is the main goal of SEO optimization. The stronger and more extensive your connections with social networks, the higher the chances to win the top positions of the rating.

7. Non-working links

Check your links more often. If they are non-working, then this can greatly damage SEO optimization. To include in search results, search engines choose high-quality sites. The site with non-working links and / or images has no chance of getting into the category of such. You, of course, will need to fix all the backlinks that lead to non-existent pages. To cope with this task will help you free complex of Google Webmaster Tools.

8. Lack of updating the site

It is very important to constantly care about the relevance and updating of information on the site. Updating a site's content will result in it being indexed more often. Of course, this is not a guarantee that the rating will increase in the issuance. But the chances for promotion of the site with current high-quality material are very good. In the actual filling there are actual keywords. Google loves the actual content, so provide it!

9. Ignoring Keyword Analysis

The purpose of keyword analysis is to find out which words and phrases your target audience uses to find the information they need. You need to find out what these words are. Then you can include them in the information materials on your site. Do not even try to guess what people are looking for. Keyword analysis is one of the most important stages of SEO optimization. There are many free software tools to help you do research of this kind.

10. Neglect tag Title

The title tag is the document's html header used by the search engine when you perform a search. It is visible in the browser window when your web page is open. It is necessary that the title accurately and concisely formulate the main idea and content of information materials on the web page, so that searchers and people find it easier to search. The length of the title tag should be small and not exceed 70 characters. It should be saturated with keywords. Do not use any non-spoken words: pronouns, unions and so on. Each page of the site needs its own title tag. Individualize it for this particular page.